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Festigo

Allowing users to find the music festival of their dreams

Personal project / 2022

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Background

Festigo app helps music lovers find music festivals based on their musical taste and preferences

Goal

Make it easier for users to decide which music festival to attend

Role

In this personal project, which began as my final project for UX course, I was responsible for the entire UX/UI process

CONTEXT

Context

🧐 The problem

DECISIONS ARE HARD.

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We live in an age full of possibilities, so even the simplest decision, like which milk to buy, can become complicated, resulting in you lingering beyond your expectations.
So how should we handle more complex decisions than choosing milk? 

Being a well-known music and festival enthusiast, I’ve noticed that festival enthusiasts face the same dilemma every year: which festival should I attend?

With more and more festivals taking place around the world every year, all at the same time of year, and each has a better lineup than the other… How can you choose?

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🤔 How might we help music festival enthusiasts to decide which music festival to attend?

RESEARCH

Research

🔎 User research

UNDERSTANDING USERS' NEEDS

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To better understand my potential users' needs, I conducted a survey among the Israeli music festivals Facebook group and interviews with 5 group members.

I wanted to gain a deeper understanding of how they search for music festivals today, the main factors influencing their choice, and their pain points.
This allowed me to empathize with the users and clearly frame the problem.

Participants are mostly exposed to music festivals online - through social media or by actively searching Google.

36% of survey participants rated the task of choosing a music festival as "difficult" for them.

According to participants, the lineup is the most important factor when choosing a music festival.

PAIN POINTS

01

Hard choices

There are a lot of great music festivals taking place at once, offering quite similar lineups - the hard part is to decide which festival has the best lineup for you

02

Missing opportunities

Festival announcements, lineup and ticket sales updates for different festivals are scattered online on different social media channels - leading to people missing festivals they didn't know existed and missing ticket sales they didn't know about

03

Decisiveness is a must

Purchasing festival tickets requires decisiveness - if you don't buy now, you may miss out

04

No proper solution

Different sites, social networks and apps provide information about festivals - but there is no one solution that contains all the information about all the festivals that take place

Interviewees' quotes

WHAT DO THEY SAY?

"Each year there are new festivals that I've never heard of. Sometimes they are really small with three bands, but for some people, this could be exactly the three bands they dreamed of seeing".

BEN, 36, GRAPHIC DESIGNER

"It is very difficult to find information on what festivals are taking place or when they are happening. There is no single site that lists them all, because genres are so different".

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MIA, 28, DOG TRAINER

The user research and the interviews I conducted led me to create a user persona that I used in making my next design decisions.

👩‍💻 Competitive research

LEARNING FROM SIMILAR APPS

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During my study, I found that there are quite a few apps that help users find live concerts, but they do not focus on festivals or combining several artists into one lineup, nor do they match lineups to users.

Apps generally display the concerts of artists they like, along with festival proposals. There is a major problem with most applications in that they fail to provide sufficient search and filtering systems.

KEY INSIGHTS

With a better understanding of the users' needs and pain points, I came up with several ideas for special features to help users achieve their goals.

01

Matching system

 The app should display a match percentage for each festival, to simplify the research process and make it easier to choose a lineup that is suitable for you

02

Filter & search

The app must provide advanced filtering system (by artists, dates, locations) along with free search

03

Smart notifications

A notification system that informs you of changes in the lineup, ticket sales openings or price changes is required

04

Spotify / Apple Music integration

Using Spotify or Apple Music will help the app learn about the user's musical tastes, which can make the decision easier

ARCHITECTURE

Architecture

🏠 Information architecture

DEFINING THE HIERARCHY

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‍After deciding how the app should behave and what features I should include, I created the app's information architecture, which visualizes how the content is organized.

FOLLOWING THE USER FLOW

Based on several scenarios, I mapped different user flows to ensure the structure works and makes sense from the user's perspective.
The following user flow shows the decisions and actions the user has to make when viewing a line-up of a festival.

✏️ Wireframes

VISUALIZING THE SOLUTION

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Having verified the structure flow, and after sketching low-fidelity screens on paper - I finally started visualizing the solution!
I created mid-fidelity wireframes for all app screens, to clarify and specify the layout of each screen.

Launch & Sign up

Users go through some launch screens when they first open the app. Upon continuing, they can sign up with Spotify, Apple music, or email.

Onboarding

In order to obtain more accurate festival matches, the user goes through an onboarding process after signing up.

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Explore

On the app's home screen, the user can find the top recommendations the app has for his taste, as well as different festival categories.

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Search & filter

Users can search for festivals and artists, browse through different categories, and filter the results they receive.

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Festival page

On the festival page, users can view the lineup, tickets options, festival details and community recommendations.

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DESIGN

Design

My goal was to create a clean environment that makes scanning content easier and enabling users to make more informed decisions.

In creating the final design, I took into account the steps I took up until this point and drew inspiration from different festivals' websites.

💡 Solution overview

MAIN FEATURES

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Explore

Browse through existing festivals based on your top matches, upcoming festivals, trending, and any other category that interests you. You will see the match % for each and every festival.

Search & filter

Search and filter festivals by genre, location, dates or specific artists performing at the same festival. Search for your favorite artists to see at which festivals they perform.

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Festival view

Check out the line ups, details, ticket options and status for each festival, and proceed to the festival's official website to purchase tickets.

🎨 High-fidelity screens

THE FINAL LOOK

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💭 Final thoughts

WHAT I'VE LEARNED?

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I started this project while studying UX at the University of Haifa and continued it independently after graduation. Since this was my first personal project, I also did all the research myself for the first time. In this experience, I learned how valuable it is to speak with real users and understand their pain points and needs.

Next project

Questo

Boosting school children's curiosity and motivation for learning

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