Festigo
Helping users discover the music festival of their dreams
Conceptual project
TL;DR
Festigo app helps music lovers discover music festivals tailored to their musical tastes and preferences
Goal
Making it easier for users to choose which music festival to attend
Role
Research, ideation, UX/UI design. This project was self directed, with valuable feedback from my mentor and peers
CONTEXT
🧐 The problem
DECISIONS ARE HARD.
We live in an age overflowing with options, where even simple decisions, like which type of milk to buy, can become unexpectedly complicated, causing us to take longer than anticipated.
So, how do we approach more complex decisions, like those beyond choosing milk?
As a well-known music and festival enthusiast, I’ve observed that festival lovers face the same tough decision year after year: which festival should I attend?
With an increasing number of festivals taking place worldwide, often overlapping dates and featuring incredible lineups, the question becomes - how can you possibly choose?
🤔 How might we help music festival enthusiasts decide which festival to attend?
RESEARCH
🔎 User research
UNDERSTANDING USERS' NEEDS
To better understand my potential users' needs, I conducted a survey within the Israeli Music Festivals Facebook group and interviewed five group members.
My goal was to gain insights into how they currently search for music festivals, the main factors influencing their decisions, and the pain points they encounter. This helped me empathize with the users and clearly define the problem.
Participants are primarily exposed to music festivals online, either through social media or by actively searching on Google.
36% of survey participants rated the task of choosing a music festival as "difficult" for them.
According to the participants, the lineup is the most important factor when deciding which music festival to attend.
PAIN POINTS
01
Hard choices
With so many great music festivals happening at the same time, often featuring similar lineups, the challenge is deciding which festival has the best lineup for you
02
Missing opportunities
Festival announcements, lineup updates, and ticket sales are spread across different social media channels, leading people to miss festivals and ticket sales they didn’t know about
03
Decisiveness is a must
Buying festival tickets requires quick decisions - if you don’t act fast, you might miss out.
04
No proper solution
Various websites, social networks, and apps provide festival information, but there’s no single platform that includes every festival happening, all in one place
Interviewees' quotes
WHAT DO THEY SAY?
"Every year, new festivals pop up that I’ve never heard of. Sometimes they’re really small, with just three bands, but for some people, those might be exactly the three bands they’ve been dreaming of seeing."
BEN, 36, GRAPHIC DESIGNER
"It’s really hard to find information on which festivals are happening and when. There’s no single site that lists them all, mainly because the genres are so varied."
MIA, 28, DOG TRAINER
The user research and interviews I conducted helped me create a user persona, which guided my subsequent design decisions.
👩💻 Competitive research
LEARNING FROM SIMILAR APPS
During my study, I discovered several apps that help users find live concerts, but they don’t focus specifically on festivals or combine multiple artists into one lineup, nor do they match lineups to users.
These apps typically display concerts featuring artists that users like, along with festival recommendations. A major issue with most applications is their lack of robust search and filtering systems.
KEY INSIGHTS
With a clearer understanding of users' needs and pain points, I developed several ideas for special features to assist users in achieving their goals.
01
Matching system
The app should display a match percentage for each festival to simplify the research process and help users choose a lineup that suits their preferences
02
Filter & search
The app must offer an advanced filtering system (by artists, dates, and locations) along with a free search option
03
Smart notifications
A notification system is necessary to inform users of lineup changes, ticket sales openings, or price changes
04
Spotify / Apple Music integration
Using Spotify or Apple Music will allow the app to learn about the user's musical tastes, making the decision-making process easier for them
ARCHITECTURE
🏠 Information architecture
DEFINING THE HIERARCHY
After determining how the app should function and which features to include, I created the app's information architecture to visualize the organization of the content.
FOLLOWING THE USER FLOW
Based on various scenarios, I mapped out different user flows to ensure the structure is logical and user-friendly. The following user flow illustrates the decisions and actions a user must take when viewing a festival lineup.
✏️ Wireframes
VISUALIZING THE SOLUTION
After verifying the structure flow and sketching low-fidelity screens on paper, I finally began visualizing the solution! I created mid-fidelity wireframes for all app screens to clarify and specify the layout of each screen.
Launch & Sign up
Users encounter a series of launch screens when they first open the app. After that, they can sign up using Spotify, Apple Music, or their email.
Onboarding
To achieve more accurate festival matches, users complete an onboarding process after signing up.
Explore
On the app's home screen, users can find top recommendations tailored to their tastes, along with various festival categories.
Search & filter
Users can search for festivals and artists, browse through various categories, and apply filters to the results they receive.
Festival page
On the festival page, users can view the lineup, ticket options, festival details, and community recommendations.
DESIGN
My goal was to create a clean design that simplifies content scanning and helps users make more informed decisions.
In developing the final design, I reflected on the steps I had taken so far and drew inspiration from various festival websites.
💡 Solution overview
MAIN FEATURES
Explore
Browse existing festivals based on your top matches, upcoming and trending festivals, and any other categories that interest you. You'll be able to see the match percentage for each festival.
Search & filter
Search and filter festivals by genre, location, dates, or specific artists performing at each festival. Look up your favorite artists to find out which festivals they will be performing at.
Festival view
Check out the lineups, details, ticket options, and status for each festival, then proceed to the festival's official website to purchase tickets.
🎨 High-fidelity screens
THE FINAL LOOK
💭 Final thoughts
WHAT I'VE LEARNED?
Through this experience, I learned the importance of engaging with real users to understand their pain points and needs. Even though I was part of the target audience for this project, it was essential to talk to other potential users to gain their perspectives and uncover different stories beyond my own.
